A Baseball Story: Marucci
You only need to look at how Silicon Valley was revolutionized by the garage start-up phenomenon by the likes of Steve Jobs and other algorithm brainiacs to understand the quiet and remarkable success that has grown with the Marucci brand.
In 2002, Louisiana State University athletic director Jack Marucci began making wooden bats for his young son and his teammates who wanted to emulate their favourite players in the Major Baseball League. Using only wood from an Amish mill and his own lathe, and working in a small shed on his property, requests for these hand-crafted bats grew beyond his son’s Little League team, leading Marucci to craft a few bats for Eduardo Pérez who was an MLB first baseman and personal friend. Soon Jack Marucci was inundated with custom requests from MLB players as word spread about the remarkable performance of his hand wrought wood bats.
Marucci bats are predominately made from premium maple and ash woods from Pennsylvania and southern New York State. Only 13% of the lumber will make the grade and morph into an MLB bat; any blemishes effectively designate those pieces as “expensive firewood”.
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